Police Lifestyle
My role: Art Director
Working with Police for over 4 years has helped me to cultivate necessary skills to adopt the visual style to ever-changing visual trends, while upholding the brand's distinct tone of voice.
The most challenging aspect of this project was keeping pace with the constant influx of new collections and products. My objective has been to craft a compelling social media communication strategy that not only grabs attention but also remains true to the brand's audacious and imaginative style.
My role in the projects includes development of the dynamic web content, such as banners and web store sections.
Photography production plays a big part in the project. It all starts from brainstorming and mood board development, which is then transformed into a specially tailored concept for a particular photo shoot. In addition, I took part in the production process, with such tasks as building photography sets, directing models, and contributing to a general overview of the project.
Each photoshoot was a part of a monthly editorial plan for social media, therefore it has been thought through beforehand, in order to have a balanced amount between still life and models photos. Before every production, I have planned a mix of groupage, single and close up shots, which allowed to create a more diverse and dynamic content.
“From Track to Track” is a special campaign, which we have launched in November 2020. As protagonist of the project is a ski mask, designed by one of the leading racers Lewis Hamilton, I have developed a concept around winter aesthetics. As the ski mask itself is very colourful and eye-catching, the sets were built in a way, to give a bright, bold and almost unrealistic look.
