Bayer
My Role: Art Director and Graphic Designer
PuntoGine is a part of the MyContraception project by Bayer.
The client's objective was to shift their focus from product to brand awareness and create an open dialogue with young Gen Z individuals, who were a target audience of the project. To achieve this goal, we developed an idea to create an eye-catching and fun digital magazine on Instagram. This magazine would feature six gynecologists discussing contraception and related topics. To complement the straightforward dialogue and brand’s image, I used bright colors and flat illustrations to create a visually appealing design.
My goal while creating the EDM design was to make it fun and captivating, but easy to navigate in the same time.
