Police Fragrances

My Role: Art Director

Police Fragrances is a sub-brand of Police Lifestyle. My responsibility is to develop a concept for each editorial plan, focusing on a specific collection and its unique features. Considering Police's reputation for its bold and daring attitude, each photoshoot is designed to be captivating and distinct from one another.

The photoshoots themselves serve as a visual medium to communicate the brand's personality and capture the attention of potential customers. From selecting the perfect sets, to coordinating  props, and styling, every aspect was planned to ensure a visually striking outcome. The intention was to create a visual experience that not only showcases the fragrance collection but also leaves a lasting impression on the viewer.