Frullà
My Role: Art Director and Graphic Designer
Frullà is a brand renowned for its organic, pure fruit purée. The primary aim of the project was to enhance brand recognition by revamping visual communication across social channels.
My objective was to elevate their visual style while highlighting the extensive range of products. Moreover, it was crucial to maintain a friendly and approachable tone of voice, without sacrificing the family-oriented ambiance.
To match the brand’s bright identity, I have separated their social feed into colour blocks, which consisted of photography, graphic content and motion graphics. Each block represented one of the three flavours, and was showcasing the “making of” part, and some of the best ways to enjoy the product.
